About Sofia Garofalo
Hi, I’m Sofia Garofalo, a master’s marketing student with a passion for the arts, media, and entertainment. Throughout my life, I’ve been drawn to creative industries—from film and television to fashion and digital media. At the same time, my academic journey in marketing has helped me develop an interest in the strategies that shape how audiences discover and engage with content.
About Reel Marketing
Reel Marketing was created as a platform where I can combine my passion for the arts with my interest in marketing strategy. This blog explores how movies and television shows are marketed and how campaigns help shape audience perception and engagement.
My Approach
Social media and viral marketing strategies
Brand collaborations and experiential campaigns
Audience engagement and digital communities
Cultural trends influencing entertainment promotionProfessional Background
I graduated from the University of Guelph-Humber in 2025 with a Bachelor of Business Administration (BBA), where I built a strong foundation in marketing, business strategy, and consumer behavior. During my undergraduate studies, I developed a growing interest in how brands connect with audiences through storytelling, media, and digital platforms. I am currently pursuing a Master’s degree in Marketing, where I am expanding my skills in strategic marketing analysis, digital media strategy, and brand communication. Through Reel Marketing, I apply these concepts to the entertainment industry by analyzing real-world campaigns and exploring how film and television projects are promoted to global audiences. This blog serves as both a creative outlet and a professional portfolio that reflects my passion for marketing, media, and the entertainment industry.
Reel Marketing 